Searle, a leading pharmaceutical company in Sri Lanka, faced significant challenges in managing their medical representatives' operations due to manual processes. These inefficiencies extended beyond the medical reps, impacting the productivity of regional managers, sales coordinators, and supervisors as well.
Inefficient planning, manual activity tracking, and complex reporting processes led to errors, wasted time, and delayed decision-making.
Manual planning using Excel sheets for monthly, weekly, and daily operations led to frequent errors and wasted time.
Medical reps logged their daily activities on paper during visits and later updated area managers, causing duplication of effort.
Generating monthly sales reports and tracking KPIs required manual work, making it prone to errors.
To address these issues, we developed a Medical Representative Management System for Searle, built not only for their medical reps but also for regional managers, sales coordinators, and supervisors.
Medical reps to automate their daily operations and focus on their main responsibilities , managers streamline product assignment, monitor team activities, and access real-time data.
Our custom-built Medical Representative Management System streamlined planning, activity tracking, and reporting, reducing errors and improving decision-making for Searle.
Empowered medical reps to plan operations effectively, including:
Regional managers can easily assign specific products to medical reps based on strategic requirements and goals.
Enabled easy tracking of:
Doctors visited and feedback from meetings.
Products promoted and their outcomes.
Updates instantly shared with area managers, reducing redundant communication.
Offered a real-time view of:
Sales performance for medical reps and teams.
Key performance indicators (KPIs).
Activity summaries across all levels of the organization.
At Parallax Technologies, we build solutions that drive efficiency and growth. Our tailored software solutions ensure your business can overcome operational challenges and thrive in today’s competitive landscape.
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