PARALLAX

Transforming Medical Representative Operations for Searle

  • Home
  • Transforming Medical Representative Operations for Searle
Searle

Transforming Medical

Representative Operations for Searle

Searle, a leading pharmaceutical company in Sri Lanka, faced significant challenges in managing their medical representatives' operations due to manual processes. These inefficiencies extended beyond the medical reps, impacting the productivity of regional managers, sales coordinators, and supervisors as well.

The Challenges

Operational Challenges

Inefficient planning, manual activity tracking, and complex reporting processes led to errors, wasted time, and delayed decision-making.

parallaxtec

Planning Inefficiencies

Manual planning using Excel sheets for monthly, weekly, and daily operations led to frequent errors and wasted time.

parallaxtec

Activity Tracking

Medical reps logged their daily activities on paper during visits and later updated area managers, causing duplication of effort.

parallaxtec

Reporting Complexities

Generating monthly sales reports and tracking KPIs required manual work, making it prone to errors.

Searle

The Solution: A Custom-Built Software

To address these issues, we developed a Medical Representative Management System for Searle, built not only for their medical reps but also for regional managers, sales coordinators, and supervisors.

This all-in-one solution included both a web app and mobile app, enabling: 

Medical reps to automate their daily operations and focus on their main responsibilities , managers streamline product assignment, monitor team activities, and access real-time data.  

Our Approach

Enhancing Efficiency with Automation

Our custom-built Medical Representative Management System streamlined planning, activity tracking, and reporting, reducing errors and improving decision-making for Searle.

Automated Operations Management 

Empowered medical reps to plan operations effectively, including: 

  • Monthly and weekly schedules. 
  • Routes, cities, and doctors to visit. 
  • Products to promote for each doctor. 
Role-Based Product Assignments

Regional managers can easily assign specific products to medical reps based on strategic requirements and goals. 

Daily Activity Tracking

Enabled easy tracking of: 

  • Doctors visited and feedback from meetings. 

  • Products promoted and their outcomes. 

  • Updates instantly shared with area managers, reducing redundant communication. 

Interactive Dashboards and Reporting 

Offered a real-time view of: 

  • Sales performance for medical reps and teams. 

  • Key performance indicators (KPIs). 

  • Activity summaries across all levels of the organization. 

Why Choose Us?

Why Partner with Us?

At Parallax Technologies, we build solutions that drive efficiency and growth. Our tailored software solutions ensure your business can overcome operational challenges and thrive in today’s competitive landscape.


  • With Searle 

    Want to automate your processes too? Contact Us today to explore customized IT solutions for your business! 

     

parallaxtec
parallaxtec